+40%

Website Leads & Stronger Product Visibility

In 2022, NovaFloors partnered with Falconova to enhance their product presentation, improve online visibility, and drive more customer inquiries. We designed a professional product brochure to showcase their range, developed a user-friendly website, and launched Google Ads campaigns to generate direct calls and form submissions. SEO strategies were also implemented to ensure long-term organic traffic growth.

About NovaFloor

NovaFloors is a leading provider of premium flooring solutions, known for delivering high-quality materials with modern designs. Their products cater to residential, commercial, and industrial needs, combining durability with style.

The challenge

While NovaFloors had excellent products and service, their marketing materials and online presence did not reflect their premium positioning. They needed a professional product brochure to attract B2B buyers, a functional website for showcasing products, and a paid advertising strategy to convert interest into leads.

53% Customer Service – Using social channels to quickly respond to customer inquiries, resolve issues, and build trust with potential buyers.
48% Corporate Communications – Sharing company news, achievements, and industry updates to strengthen brand credibility.
43% Product – Highlighting NovaFloors’ premium flooring range through high-quality visuals, detailed descriptions, and engaging campaigns.
32% Human Resources – Showcasing company culture, job openings, and team highlights to attract top talent in the flooring industry.
20% Research & Development (R&D) – Sharing innovation stories, new product launches, and behind-the-scenes product improvements.
3% Other – Seasonal campaigns, event coverage, and collaborations to keep the audience engaged year-round.

Services Used:

googleads | Product brochure | SEO | Website design

STRENGTH IN NUMBERS

Business impact

Within the first few months of launch, NovaFloors saw significant growth in inquiries and product visibility

65%

Increase in website leads

45%

Calls directly from Google Ads

120%

Organic traffic after SEO improvements

80%

Brochure requests from distributors and clients

Esteemed digital marketing solutions

Falconova worked closely with NovaFloors to position them as a premium brand in the flooring industry. From creative brochure design to SEO-friendly website content, and from high-performing Google Ads to strong call-to-action strategies, we helped them generate consistent leads and long-term brand visibility.

For NovaFloor, we put together a robust digital strategy that includes