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PPC stands for "Pay-Per-Click," which is an advertising model used in digital marketing. In PPC advertising, advertisers pay a fee each time their ad is clicked by a user. It is commonly used in search engine advertising platforms, such as Google Ads, where advertisers bid on keywords relevant to their business. When a user searches for those keywords, the ads are displayed, and advertisers pay only when their ad is clicked. PPC campaigns can be an effective way to drive targeted traffic to a website and generate leads or sales.

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Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.

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Pros - PPC Marketing

Immediate results: As soon as your advertisements are approved, they will reach your target followership.

Highly targeted: You can be extremely specific about who sees your advertisements.

Easy to track : You can snappily track the success of your crusade and measure your ROI.

Potentially huge exposure : Paid advertisements are prominently displayed, with the eventuality to reach a nearly unlimited number of people.

Cons - PPC Marketing

Costly long-term optionYou have to pay for every click, leaving you in the hands of advertising pricing. If you do this for months or years, it’ll add up.

Not building an asset: When you invest in content marketing or building an email list, you’re creating an asset you own. With PPC, your success is reliant on continued ad spend.

Learning Curve : Running successful PPC campaigns requires expertise and ongoing optimization. Without proper knowledge and experience, it’s easy to waste budget on poorly performing ads or miss out on opportunities for improvement.

How It Looks ?

How It works ?

PPC advertising operates in the following way:

1.  Select the campaign type that aligns with your objective.
2.  Fine-tune your settings and targeting, including audiences, devices, locations, and schedule.
3.  Set your budget and determine your bidding strategy.
4.  Specify your destination URL (landing page).
5.  Create your ad.

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